Commerce Marketing Strategist and Owner

Amy Uphues is a strategic marketing leader with 20+ years of experience driving retail and omnichannel growth for Fortune 500 brands and retailers. As Group Vice President at Mars United Commerce, she led multi-million dollar annual shopper and retail marketing programs across healthcare, CPG and retail. She built innovative campaigns that earned industry recognition and measurable sales lifts.

Amy brings deep expertise in omnichannel media, retail partnerships, and marketing analytics, with a track record of helping brands and retailers win with shoppers. She is known for her ability to foster cross-functional collaboration, optimize marketing investments, and inspire high-performing teams to deliver creative solutions that drive business impact.

Client experience includes:

Healthcare Pfizer Vaccines, Sanofi Consumer Healthcare, Prestige Consumer Healthcare, Abbott Nutrition, GSK Consumer Healthcare

CPG MilkPEP, Chobani, Hillshire Farm, Ball Park, Jimmy Dean, Pepperidge Farm

Retail Lowe’s Home Improvement, Dick’s Sporting Goods, Mattress Warehouse, Conn’s Home Plus, Big Y Foods

Retailer Partners
Walmart, Target, CVS, Walgreens, Kroger, Albertsons, Dollar General, Costco, Sam’s Club, 7-Eleven